Marketing Mix 7P’s

The 7Ps model is a marketing model that modifies the 4Ps model.

The 7Ps is generally used in the service industries.

Who created the 7Ps model :-

The 7Ps model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing. A Managerial Approach.
We've created the graphic below so you can see the key elements of the 7Ps marketing mix.

The 4Ps vs The 7Ps :-

The 4Ps were designed at a time where businesses were more likely to sell products, rather than services and the role of customer service in helping brand development wasn't so well known. Over time, Booms and Pitner added three extended ‘service mix P’s': Participants, Physical evidence and Processes, and later Participants was renamed People. Today, it's recommended that the full 7Ps of the marketing mix are considered when reviewing competitive strategies.
The 7Ps helps companies to review and define key issues that affect the marketing of its products and services and is often now referred to as the 7Ps framework for the digital marketing mix.
Companies can also use the 7Ps model to set objectives, conduct a SWOT analysis and undertake competitive analysis. It's a practical framework to evaluate an existing business and work through appropriate approaches whilst evaluating the mix element as shown below and ask yourself the following questions:

1. Products/Services: How can you develop your products or services?
2. Prices/Fees: How can we change our pricing model?
3. Place/Access: What new distribution options are there for customers to experience our product, e.g. online, in-store, mobile etc.
4. Promotion: How can we add to or substitute the combination within paid, owned and earned media channels?
5. Physical Evidence: How we reassure our customers, e.g. impressive buildings, well-trained staff, great website?
6. People: Who are our people and are there skills gaps?
7. Partners: Are we seeking new partners and managing existing partners well?.